Pet tech spending is climbing fast worldwide this year· CES 2026: collar-free pet ID tech is on the rise· New wearables can spot early behaviour changes in pets· New arrivals added to Furbabytech regularly· Pet tech spending is climbing fast worldwide this year· CES 2026: collar-free pet ID tech is on the rise· New wearables can spot early behaviour changes in pets· New arrivals added to Furbabytech regularly·

Why More UK Pet Owners Are Turning to GPS Trackers

Dog on a leash in a park

Losing sight of a pet, even for a few minutes, is one of those moments that stays with you. For a growing number of UK pet owners, that worry isn’t just about a dog wandering off at the park — it’s about theft.

The numbers are real

According to Direct Line Pet Insurance’s analysis of UK police data, an estimated 1,626 dogs were stolen across the UK in 2025 — roughly four a day. Of those, only around 21% were ever recovered, meaning the vast majority of stolen dogs never make it home. Cat theft has followed a similar trend: Metropolitan Police data shows reported cat theft has quadrupled since 2015.

It’s a big enough problem that the UK introduced the Pet Abduction Act in 2024, making pet theft a specific criminal offence in its own right, separate from general theft law. A recent Aviva survey also found that half of UK dog owners say they actively worry about their dog being stolen.

Where a GPS tracker actually helps

A tracker won’t stop a determined thief, but it changes what happens next. Instead of relying on someone spotting a lost-pet poster, a real-time GPS tracker can show you exactly where your pet is the moment you notice they’re missing — whether that’s an opportunistic escape from the garden or something more deliberate.

The other side of this, just as common, is the ordinary lost pet: one that’s slipped a lead, squeezed through a gap in a fence, or wandered further than usual on a walk. Most lost-pet situations aren’t theft at all — they’re just pets being pets — but the fix is the same either way: knowing where they are, fast.

What to look for

  • Real GPS (cellular/satellite) tracking for long-range coverage, vs Bluetooth tags that only work near a paired phone
  • Battery life that suits how often your pet is out and about
  • Whether an ongoing data plan is required, and what it actually costs month to month

Have a look through our GPS trackers and wearables range to find one that fits your pet and your budget.

Sources: Direct Line Pet Insurance / Aviva plc (2026), Metropolitan Police data via Petsloo UK Pet Theft Statistics Report (2026).

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